Smartgaze

A truly automated solution for gaze-coding for physcial eye tracking exercises. reduce research turnaround time, save cost and free yourself from the hassles of manual coding. use cases package design testing cases for refining package designs, findability levels shopper research cases for in-store research: campaign effectiveness, brand valuation and pop material etc. user experience research cases for user interface and digital advertising testing with wearable eyeglasses. why smartgaze ? 85% reduction in time reduce your turnaround time for eye tracking projects from weeks to a few hours cutting down huge amount man-hours 40% reduction in costs reduce your all-in costs by disrupting manual coding pipeline of your eye tracking projects' analysis process 60% increase in efficiency you don't have to worry about managing data, reviewing the quality of coding and meeting deadlines for projects anymore. features heatmaps get the distribution of attention with a color coded heatmap. eye tracking metrics heatmaps of aois: ttff, time spent, fixations, ratio, revisitors, revisits aois define aois and reveal their attention results gaze plot get the final view of the respondent’s path and fixations data export export the data for custom analytics put markers mark important happenings during data collection to facilitate the analysis